The Future of Maps with Proto, Localcode, and Map-to-Earn: Revolutionizing Ride-Sharing in Nigeria

Olaniyan Taye Ifeoluwa
6 min readAug 25, 2024

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Real-World Applications: Improving Efficiency with Blockchain-Based Address Solutions
How Proto and Localcode Solve the Ride-Sharing Address Problem

Introduction

Maps are undergoing a revolutionary transformation driven by emerging technologies and the growing importance of spatial data. Proto, a cutting-edge platform, is leading this change by building an on-chain foundation for maps. This approach not only enables new markets for map-related products and services but also addresses critical challenges in various industries. This article delves into how Proto, its innovative tool Localcode, and the Map-to-Earn model can specifically solve persistent issues in Nigeria’s ride-sharing industry.

Understanding Proto, Localcode, and Map-to-Earn

Proto: Decentralizing Map-Data Collection

Proto is pioneering a new way to manage and utilize map data by decentralizing the collection and verification process on the blockchain. This makes the data more reliable, composable, and universally accessible.

Decentralized map-data collection process with user contributions and blockchain storage, enhancing ride-sharing accuracy.
Decentralized map-data collection on Proto’s blockchain ensures accurate and up-to-date information for improved ride-sharing services in Nigeria.

Local code: Simplifying Address Management

Localcode is a powerful tool from Proto that converts physical addresses into personalized, blockchain-based domains. This simplification makes address management easier, more secure, and highly effective in real-world applications, especially in industries where precise location data is crucial, such as ride-sharing.

Visual representation of Localcode’s structure, showing how physical addresses are converted into secure, blockchain-based digital domains.
Localcode’s innovative structure transforms traditional addresses into secure, blockchain-based digital domains, streamlining address management and usage.

Map-to-Earn: Incentivizing Accurate Map-Data Contribution

Map-to-Earn is a unique model introduced by Proto that incentivizes users to contribute accurate map data. Participants earn rewards by mapping new locations, verifying existing ones, and providing valuable data that enhances the overall ecosystem. This model ensures a continuous inflow of fresh, accurate data while directly involving the community in the growth of the Proto platform.

Proto’s Map-to-Earn model incentivizes users to contribute accurate map data, improving ride-sharing services across Nigeria.

The Problem in Nigeria’s Ride-Sharing Industry

Qualitative Analysis: The Impact of Inaccurate Addresses

In densely populated cities like Lagos and Abuja, the ride-sharing industry faces significant challenges due to inaccurate and mismatched addresses. The lack of a standardized addressing system leads to frequent miscommunication between drivers and passengers, resulting in:

  • Driver Experience: Drivers often spend excessive time locating correct pick-up or drop-off points, reducing their potential earnings and increasing operational costs.
  • Customer Satisfaction: Passengers experience delays and uncertainties, directly impacting the reputation of ride-sharing platforms and causing potential customer attrition.
Comparison of ride-sharing challenges with inaccurate addresses versus successful navigation using Localcode in Lagos.
Inaccurate addresses in Lagos’s ride-sharing industry lead to delays and frustration, a problem solved by Proto’s Localcode.

Quantitative Analysis: The Economic Cost of Address Mismatches

A 2023 study revealed that in Lagos alone, over 40% of ride requests encounter address-related issues, leading to an average delay of 15 minutes per ride. This inefficiency results in more than 500,000 hours of lost productivity annually and costs the Nigerian ride-sharing industry approximately $12 million each year.

How Proto, Localcode, and Map-to-Earn Provide a Solution

Accurate Address Data Through Blockchain and Map-to-Earn

Proto’s decentralized map-data system, coupled with the Map-to-Earn model, ensures that address information is accurate, up-to-date, and verifiable on the blockchain. By rewarding users for contributing and verifying map data, Proto encourages a high level of participation and data quality, which significantly reduces the occurrence of mismatched addresses and improves the efficiency of ride-sharing services.

Simplifying Address Management with Localcode

Localcode transforms physical addresses into simple, personalized digital domains, making them easy to manage and share. In the context of ride-sharing:

  • For Drivers: Localcode domains can be integrated into ride-sharing apps, providing drivers with precise, blockchain-verified addresses. This reduces navigation errors and enhances route optimization.
  • For Passengers: Users can convert complex addresses into easy-to-use Localcode domains, ensuring that their exact location is always accurately communicated.

Example Use Cases

  1. Long Business Address:
  • Original: The Business Hub, Suite 204, Second Floor, Victoria Island Complex, 38 Adeola Odeku Street, Victoria Island, Lagos, Nigeria.
  • Simplified with Localcode: “BusinessHub.VI.Lagos”
  • Benefit: A more straightforward address that ensures precise navigation and reduces input errors.

2. Residential Address in Densely Populated Areas:

  • Original: Plot 45, Block B, Ajose Adeogun Street, Lekki Phase 1, Eti-Osa, Lagos, Nigeria.
  • Simplified with Localcode: “Plot45.Lekki1.Lagos”
  • Benefit: Eliminates ambiguity and ensures that the exact location is found easily.

3. Public Facility Address:

  • Original: National Theatre, Iganmu, Funsho Williams Avenue, Surulere, Lagos, Nigeria.
  • Simplified with Localcode: “NationalTheatre.Lagos”
  • Benefit: Ensures visitors find the correct entrance or specific facilities without confusion.

4. Address in Rural or Less Developed Areas:

  • Original: №12, Off Main Road, Ikorodu, Lagos State, Nigeria.
  • Simplified with Localcode: “No12.Ikorodu.Lagos”
  • Benefit: Makes it easier to locate the place despite unclear or incomplete directions.

The Role of Map-to-Earn in Enhancing the Ride-Sharing Experience

Map-to-Earn plays a crucial role in maintaining the accuracy and relevance of the map data used in the ride-sharing industry. By incentivizing users to contribute high-quality data, Proto ensures that:

  • Address Data Stays Updated: As urban landscapes evolve, so do addresses. Map-to-Earn encourages continuous data updates, ensuring that ride-sharing platforms have access to the most current location information.
  • Community Engagement: The model fosters a sense of ownership among users, as they directly contribute to the quality and reliability of the service they use. This community-driven approach leads to a more engaged and invested user base.
  • Cost Efficiency: By crowd-sourcing the data collection process, Proto reduces the operational costs associated with maintaining accurate map-data, making the platform more sustainable and scalable.

Why Proto is Uniquely Positioned to Solve This Problem

Addressing the challenges in Nigeria’s ride-sharing industry requires a solution that is accurate, scalable, and adaptable to various regions. Proto’s blockchain-based approach offers:

  • Transparency and Security: Proto ensures that all address data is verifiable and tamper-proof, which is crucial for maintaining trust in the system.
  • Community-Driven Improvements: Proto’s model, supported by Map-to-Earn, incentivizes users to contribute accurate data, creating a self-sustaining ecosystem that continually enhances address quality.
  • Seamless Integration: Localcode’s composable nature allows easy integration into existing platforms, making it an ideal solution for ride-sharing companies looking to improve service efficiency.

Conclusion

As digital transformation reshapes industries, the demand for reliable and easily accessible map data will only increase. Proto, with its innovative tools Localcode and Map-to-Earn, is at the forefront of this shift, offering solutions that address the specific challenges faced by the ride-sharing industry in Nigeria. By enhancing the accuracy and accessibility of address data, Proto is solving a pressing problem and paving the way for new markets and opportunities in the map-data ecosystem.

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Start using Proto today and be part of the mapping revolution!

References

https://pure.manchester.ac.uk/ws/portalfiles/portal/248989537/FULL_TEXT.PDF

https://imiamaps.org/the-future-of-the-map-the-map-of-the-future/

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